Adventurous Stills

Responsive web design for Arizona-based distillery

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Overview

Adventurous Stills is an Arizona-based distillery that produces handcrafted, small batch whiskey with an emphasis on local and unique flavors. Although active on social media, they needed a more significant web presence.
The Problem

Adventurous Stills lacked a custom-tailored site to call their own. Their landing page was mostly unstyled, hard to view on mobile devices, and was difficult to navigate.

Unfortunately, a frustrating online experience (or lack thereof) may diminish trust in a company’s brand or in their product, even if that happens subconsciously. That’s certainly not fair to their amazing Whiskey.


Planning

Similar to building a house, crafting a great website means starting with a good foundation: understanding goals and careful planning. Some designers skip this stage and jump to the more exciting part, which is a surefire way to botch any project. 

Distilling the site

With the foundation securely in place, the next step was to craft a clean, intuitive site that looked beautiful on any device. Additional customizations specific to the distillery included an age gate, a product finder, and email integration with Mailchimp to welcome new members and allow them to save on their first purchase.

Mailchimp
Result

Adventurous Stills was delighted to have a customized site to call their own, claiming that the process helped bring their site from the “20th to the 21st century,” and reestablish some online credibility. Using an intuitive client editor also allowed them to keep their site up-to-date without worrying about updating plugins or keeping up with any additional software. Happy designer, happy client.

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